Free Stuff

Tools I built. Yours to use.

I make things that solve problems I've run into. Here are a couple you might find useful too.

Google Ads Script

Placement Exclusion Automation

Automatically find and exclude bad-performing placements from your Google Ads campaigns. Set your own rules, generate the script, paste it into Google Ads, and let it run.

  • Dynamic rule builder — set thresholds for cost, CTR, conversions
  • Auto-logs exclusions to a Google Sheet
  • Email summaries so you know what got blocked
  • Copy-paste ready for Google Ads Scripts
Open Script Generator
Interactive Checklist

Google Ads Account Audit — 2026

154 checkpoints across the full account pyramid — from account settings and tracking all the way up to keywords, ads, Performance Max, and incremental analysis. Covers every feature added in 2025–2026.

  • 11 sections: Account → Tracking → Audiences → Campaigns → Bidding → Ad Groups → Keywords → Ads → PMax → Landing Pages → Analysis
  • Priority badges (Critical / High / Medium / New 2026)
  • Context tip for every checkpoint
  • Progress saved in browser — works offline
Open Audit Checklist
Interactive Checklist

Google Shopping Feed Optimization

A thorough, interactive checklist covering everything in your product feed — from titles and descriptions to GTINs, custom labels, and common disapprovals. Check things off as you go.

  • 12 categories covering every feed attribute
  • Progress tracking with visual indicators
  • Inline tips and best practices for each item
  • Works offline — no account needed
Open Checklist