This is what I spend most of my days on. Here's the stuff I know inside and out.
Search, Display, Shopping, Video, Performance Max — I've built and managed them all. Whether it's a new account from scratch or fixing one that's bleeding money, this is my bread and butter.
A lot of people sleep on Bing. I don't. I set up campaigns, conversion tracking, and offline conversion imports so you get the full picture of what's working.
GA4, conversion tracking, ecommerce purchase tracking, Tag Manager, server-side tagging — I make sure you actually know where your leads and sales are coming from.
Product feeds, Shopping campaigns, dynamic remarketing, Merchant Center — I've helped ecommerce stores go from "why isn't this working" to "we need more inventory."
I connect the dots between your ads and your CRM. HubSpot automation, offline conversion tracking, lead attribution — so you know exactly which clicks turn into customers.
Sometimes you just need a second pair of eyes. I'll dig into your account, find the wasted spend, spot the missed opportunities, and tell you exactly what to fix.
I've been at this a while. Here's the path that got me here.
I didn't write these, I promise.
"I worked with Ciprian on Google Ads strategy and custom workflow improvements and the experience was excellent from start to finish. He has a deep understanding of Google Ads, automation & AI-powered workflows and he approaches problems with a very structured, solution-oriented mindset."
"What I really appreciate about Ciprian is how hands-on and thoughtful he is. He doesn't just make changes for the sake of it; he actually explains why something should be done, talks through the data with you, and helps you think more strategically."
"All good! Had a great time working with Ciprian. Prompt responses, dedication to finish the project and come up with suggestions. I recommend him :)"
"Ciprian did an excellent job over many years helping us manage our Pay Per Click accounts. He was always responsive and proactive in identifying opportunities to improve our campaigns."
"Efficient delivery of promised work. Excellent communication and helpful with my questions."
"He was great to work with! Helped double our sales!"
Yes, I took the exams. All of them.
Got a question about Google Ads? Want a second pair of eyes on your account? Or just want to say hi? I'd love to hear from you. Drop me a message and I'll get back to you within 24 hours.